Thursday, 10 September 2015

Elival Fashion Incubator

This African, Moroccan and Indian inspired clothes shop was one of our favourite projects. Every element was designed to create a relaxing, luxurious shopping environment with a restricted palette allowing the vibrant collection to stand out.

Hand painted African patterns were painted on the coarse plaster walls which were sculpted to create recesses and displays for clothes and accessories. The basement area was inspired by African fabric dye pits with the cracked tiles which adorn the floors and walls, mimicking the cracked earth.

The shop even featured a DJ area for launch parties!

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